To create a more efficient, customer-friendly and cost-conscious logistics, Embacollage initiated a close collaboration with Obtain Group and XtensionIT. With the Shipment Connector solution, Business Central and nShift were connected in one unified flow that automates everything from freight rates and shipment data to customer communication. All of this has helped to reduce manual tasks and has provided full cost transparency.
Embacollage is a leading provider of high-quality packaging solutions, serving businesses around the world through operations in Denmark, Sweden, Germany, Switzerland, Austria and Italy. With decades of industry expertise, the company specializes in point-of-sale, packaging, and shipping materials. It offers both standardized and fully customized solutions tailored to each customer's needs.
At Embacollage, logistics is not just about getting goods out the door - it is about creating a complete customer experience that matches the company's exclusive products and visual expression. Therefore, it was no coincidence that Obtain Group was chosen as a sparring partner when the logistics processes had to be optimized.
Embacollage faced several challenges: picking and packing was still based on paper printouts, the shipping processes were manual and fragmented - therefore an external help was needed to put together the optimal solution. The goal was a more efficient and digitally driven setup powered by Business Central and Shipment Connector. Since 2022, Embacollage has collaborated with Obtain Group on continuous improvements to the processes in Business Central. In collaboration with several partners, integrations have been developed and implemented to optimize Embacollage's use of Business Central.
A key challenge for Embacollage was to simplify the process of carrier booking. Previously, it required manual steps and multiple systems to get an order from the webshop all the way to the customer – especially since the process involved order entry, warehouse management with printed pick lists, and shipment booking via nShift Ship. This is where Obtain Group stepped in with both technical and process expertise, bringing together the different elements into one streamlined flow.
It was important that employees did not have to work in several systems in parallel, and that a number of integrations and adaptations were built in Business Central that tie the threads together. The new solution means that employees can now handle the entire process - from picking and packing with Tasklet Factory's scanner solution to booking and price calculation of freight - directly in Business Central. Manual effort has been significantly reduced, while the risk of errors has been reduced and the time for picking orders has improved.
Embacollage chose in consultation with Obtain Group to implement Shipment Connector - an extension to Business Central, which gathers all freight and logistics functions from nShift Ship directly in the order and delivery documents. In collaboration with XtensionIT, Obtain Group developed a sales freight calculation on top of the solution, which makes it possible for Embacollage's customers to get the final shipping price already at the time of order creation. The price is calculated based on Embacollage's own freight agreements and set criteria such as weight and location.
The implementation of Shipment Connector has delivered clear benefits in shipping cost calculation and transparency. Instead of customers only seeing the shipping cost afterwards, the automatic price calculation provides a clear upfront overview. The prices are based on Embacollage’s fixed carriers and agreements, ensuring transparency and strengthening the customer experience. Most importantly, the solution is tailored to Embacollage’s specific needs and workflows - not just a standard model.
Today, Embacollage's freight and logistics process has been significantly optimized thanks to Obtain Group's work. The previous manual and fragmented setup has been replaced by a digital, automated solution, where everything from freight calculation and label management to picking operations and track & trace takes place directly in Business Central - without unnecessary manual processes.
Shipping prices are now automatically displayed in the webshop before checkout, which ensures a transparent and simple shopping experience for customers, while Embacollage simplifies and streamlines the order processing.
The collaboration with XtensionIT has resulted in a flexible freight calculation engine that calculates precise freight costs based on Embacollage's freight agreements and individual criteria such as weight and location. This calculation can be customized specifically for each carrier service to select the most cost-effective solution - all integrated into a unified and streamlined workflow.
Key elements of the solution include:
• Automatic real-time calculation of freight rates in Business Central
• Carrier-specific configuration of calculation basis (weight or volume)
• Live display of freight costs in the webshop for peace of mind for the customer
• Integration between Business Central and nShift Ship without manual steps
• Continuous updating of Track & Trace information that enables proactive customer communication
• Better control and optimisation of transport costs as well as increased margin understanding
This holistic solution from Obtain Group and XtensionIT ensures that Embacollage works more efficiently in the future, reduces freight costs and at the same time can offer customers a clear and professional experience - from ordering to delivery.
Known for exclusive design and premium materials, their Signature Collection, including luxurious gift wrap, elegant boxes, premium bags, signature ribbons, and delicate tissue paper, adds a touch of exclusivity that sets the brand apart from conventional packaging and leaves a lasting impression.
Tailor-made solutions are a cornerstone of Embacollage's business. The company combines innovative design, functionality and sustainability with a flexible supply model that adapts to the individual customer's requirements. Whether it's small, customized orders or large-scale production and global distribution, Embacollage provides solutions that support customers ranging from small businesses to international retail chains with the same commitment to quality, flexibility, and cost-effective solutions.
More than 220 leading retail brands rely on Embacollage's unique 360° packaging service to manage their complete packaging operations and supply chain. This includes bespoke design and production, warehousing, distribution, inventory management, and dedicated webshop solutions for effortless ordering of personalized assortments.
With this comprehensive approach, Embacollage has become Denmark's market leader in customized retail solutions.
Obtain Group is a Danish company that, since 2004, has specialized in delivering business-critical IT solutions with a strong focus on ERP systems, IT operations, and support. With more than 20 years of experience within Microsoft Dynamics platforms, Obtain Group is a trusted partner for companies looking to optimize their processes and drive growth.
An experienced and dedicated partner
Obtain Group consists of more than 20 skilled consultants and developers who work closely with customers to understand their needs and deliver innovative solutions. The company has helped more than 80 satisfied customers implement and develop ERP solutions such as Dynamics AX, Dynamics NAV, and Dynamics 365 Finance & Operations/Business Central.
A strong foundation of values
At Obtain Group, trust, flexibility, and respect are at the core of everything they do. The company strives to create a healthy balance between work and personal life while consistently delivering high-quality customer service and innovative solutions.
